Tom has a renowned career in Marketing and Brand Expansion. He has served in senior leadership marketing, operations and sales positions for a number of large national firms. His experience in Brand expansion, blended with his diverse background, has allowed him to profitably launch products in the service, game/toy, fuel, clothing, manufacturing and retail industries.
Tom helped revolutionize petroleum marketing by introducing the concepts of “self-service” and mini-market” to consumers in a multi billion-dollar retail environment. He also created new distribution channels for the third largest cookie company in the United States.
He has built strategic partnerships and business building programs with numerous major US-based consumer products companies.
As a marketing leader in a top tier industrial uniform company, Tom was responsible for developing “Customer Loyalty” marketing campaigns that improved customer retention, reduced client turn-over costs, and increased same store sales.
Tom has worked with two mid-sized companies from the start-up process. He has developed marketing programs for venture capital acquisition and SBA funding through customer marketing launch.
Tom has practiced marketing in both business-to-consumer and business-to-business environments.